Peugeot  Design Lab is a Global Brand Design studio. The strength of a brand is not just measured by its products; everything that a client sees plays a defining role in the perception of the brands image. Peugeot Design Lab specializes in developing global brand & product experiences.


Our expertise covers a large range of competences: Brand strategy, Illustration of brand vision & values - the creation of a unique form language & identity, the development of innovative products, graphics, packaging & communication, perceived quality & process consulting...


With over 200 years of industrial experience and 120 years of automotive innovation, Peugeot Design Lab’s expertize and know-how is available to other brands.  


The technical and design resources of the 4 Peugeot Design studios; in Paris, Shanghai, San Francisco & Sao Paulo gives us the capability to develop the most complex or simple products and experiences anywhere in the world.

Peugeot design Lab
  • Services

  • History

  • Concept cars


A brand consists of much more than just its products, it needs to create unique experiences. At Peugeot Design Lab we develop every stage of the consumers global experience which together enhance the values, identity and image of the brand. 

Our multi skilled and enormously experienced team is here to help you realize your brands full potential.

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Founded in 1810, Peugeot has a rich industrial past stretching over multiple product ranges. On our website you can discover 20 of the defining moments from our history.

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Concept cars

Our concept cars are the ultimate expression of the Peugeot brand vision. These unique vehicles demonstrate over 120 years of automotive know how and design experience, which is now available to our customers.

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Peugeot Design Lab
ADN – Automotive Design Network
Route de gisy
78943 Vélizy-Villacoublay Cedex