Animation is key for delivering a modern immersive experience. Our approach to motion is inspired by our instinctive driving experience. We have designed an animation guideline that defines the principles of our brand motion language that must be used on each form of communication of the brand.
The main animation curves are intended to demonstrate Peugeot’s dynamic expression. Their strong starting acceleration balanced by a soft finish reflects the symbiosis between the dynamism, the know- how and the mastery of the brand.
The magnetic animation curve must be used exclusively for the magnetisation effect of the text, which is achieved by moving the text to the edge of the page. The magnetic curve is expressed by a slow start and an accelerated finish to represent the original effect of the physical magnetic phenomenon.brand.peugeot.com
|Motion Designer||Julien DEBOMY|