We worked with Bombardier Transportation to reposition the brand and create a strong and unique product identity which embodies the company’s ambitions: quality, performance and style.
Over the last year, we have worked in close cooperation with the Bombardier Transportation teams in order to evolve their brand positioning and the develop an exclusive product design language that communicates their brand message. We also proposed new processes, organization and methodology in order to deliver on the brand’s new promise.
We are very proud to support Bombardier Transportation in this strategic initiative. It is a unique opportunity for us to apply the 130+ years of PEUGEOT’s mobility experience to the rail industry.rail.bombardier.com