Gillardeau food bike
We have created for Gillardeau brand an all-new takeaway experience with a food bike.
Having been located in Saint-Martin-de-Ré for several months, the Gilladeau oyster farm is thinking outside the box and offering its tricycle for hire to friends and families for picnics by the sea. The tricycle is large enough to carry food and drinks for 12 guests and is electrically assisted, meaning it moves effortlessly. Its battery life, which gives it a range of up to 160 kilometres, is enough to take it all over the Île de Ré. The food bike is named “Le Petit Gégé”, in homage to Gérard Gillardeau, the founder’s grandson. It is currently operating out of the Gillardeau beach cabin in Saint-Martin-de-Ré (France).
We have created the trike’s storage spaces, style, and movement.
- A table protects the work surface and storage openings whilst the bike is on the move. It unfolds once the bike is stationary and becomes a serving bar.
- The work surface features three storage compartments. The fridge keeps the day’s drinks and oysters cool, whilst another compartment is for cutlery and preparation accessories. There’s also a bin for storing the empty shells in once the picnic is over.
- The back of the trike is tapered and secured with leather hinges, echoing the bonnet of a classic car. The touches of wood and stainless steel are inspired by oyster farming traditions. Its black lacquer finish and logo reflect the prestige of the Maison Gillardeau.
|designed by :||Neil Simpson|