MILAN DESIGN WEEK 2019
At the Milan Design Week 2019, the leading annual international event dedicated to the world of design, we have created an immersive light and sound show that plunges the visitor into a unique artistic experience that projects PEUGEOT’s electric transition.
At the heart of this show is PEUGEOT’s monumental brand ambassador. The 5m tall Lion sculpture is flanked by a pride of his 40 life size “little brothers”. The PEUGEOT lion represents the pride, the strength and the excellence of the Brand. We have created a dynamic light show featuring PEUGEOT’s monumental ambassador. A flowing spectacle of green and blue dichroic graphics resonates across the Lions giant sculpted contours. The public is able to walk among a pride of 40 lions that flank their bigger brother.
This artistic electrification of PEUGEOT’s ambassador is designed to symbolise the brand's vision for an electric future. Empowered by its 208-year long history, PEUGEOT looks forward to this new era and the new opportunities it will bring.
The new PEUGEOT 208 & e-208 are also be guests of honour at this year’s Milan Design Week, along with the PEUGEOT e-LEGEND CONCEPT. #UNBORINGTHEFUTURE. Because boredom is not part of our DNA, because independence does not rhyme with monotony, because the energy transition will not erase 120 years of automobile history, PEUGEOT has created the e-LEGEND CONCEPT. This exciting vision of the future of driving pleasure takes the form of a desirable and iconic vehicle. By adopting a realistic and radically modern template, this projection of the future automobile magnifies the genes and the elegant heritage of the PEUGEOT brand.
The PEUGEOT e-LEGEND Concept car is the epitome of an optimistic, ultra-desirable future: 100% electric, autonomous and connected.