Piano pleyel launch event
The piano manufacturer Pleyel and Peugeot Design Lab unveil a piano that overturns the conventions of the music world.
Maxime Picat, new Peugeot Brand CEO, Gilles Vidal, Peugeot Design Director, and Cathal Loughnane, head of the new studio Peugeot Design Lab studio, presented this first objet made for an outside client: a piano. This presentation takes place in Paris, on the Champs-Elysées, at the brand flagship “Peugeot Avenue”, redesigned for this moment.
The final development of this piano of the future required months of research, study and tests. The lowering of the mechanics allows the aligning of the pianos cover and keyboard. For the first time in the history of the piano, the audience can see the artist play from any viewing angle. The lowered action no longer inhibits the sound projection, with a level of quality never previously attained.
Even though the piano retains its black lacquer finish, one of the classic cues of the piano world, Peugeot Design Lab has completely revisited the instrument by endeavoring to change all of the traditional conventions, as regards volume, ergonomics and construction. The piano possesses all quality and sophistication of surface from the world of the automobile. In this way, its soft and structured silhouette takes the look of the streamlined hull of a competition sailing boat. With its sculptured surfaces and aerodynamic look, the piano has a slender appearance and is resolutely revolutionary.