WHO'S NEXT fashion show - AE21
Peugeot Cycles presented their new Hybrid Bike AE21, in a world premiere, at the Parisian fashion trade show WHO’S NEXT PRÊT-À-PORTER PARIS
WHO’S NEXT PRÊT-À-PORTER PARIS has been the market leader in international fashion trade shows in Paris for 20 years, with over 2000 labels taking part, 55 000 professional buyers and visitors, presenting numerous areas split between different halls at Porte de Versailles in Paris.
In order to offer an innovative urban experience, Peugeot Cycles entrusted the prototype of their AE21 bike with Marc Beaugé, fashion editor and commentator, for him to discover Europe’s trendy destinations. This experience was displayed on screens during the show.