This logo has been designed to last. It embodies what PEUGEOT meant yesterday, what PEUGEOT means today, and what PEUGEOT will mean tomorrow. This new emblem, in the effigy of the lion, has always been part of the brand. Its shape is a shield, a timeless, universal and multicultural form of identity. It is a distinctive symbol of belonging, of recognition. It is synonymous with prestige, confidence, longevity and lineage.
The sculpture of the XXL lion, an ambassador with an assertive posture, was the first stone laid to define its style. The profile of the lion's head has established itself as a powerful indicator of feline grace and identity. It conjures up pride, strength and status, without aggressiveness. The shield is a protective, timeless element, faithful to the history of the brand since 1810.
Its symmetry integrates it perfectly with the radiator grilles of the cars. Its design, as if cut by laser, uses the sharp and faceted style of the latest PEUGEOTs. The choice of the black background makes the Lion appear lit from above. This 2-D logo is part of the flat design current, enhancing minimalism and pure lines. It is perfectly adapted to the digital world.
|Lead Graphic Designer / Logo & Project Lead||Raphael DE MACEDO|
|in cooperation with designers of Peugeot Design Team|