Peugeot new brand Identity
PEUGEOT, The world's oldest surviving automotive brand is reaffirming its personality and character with a new brand identity and a new emblem designed by Peugeot Design Lab, its global brand design studio.
This logo has been designed to last. It embodies what PEUGEOT meant yesterday, what PEUGEOT means today, and what PEUGEOT will mean tomorrow. This new emblem, in the effigy of the lion, has always been part of the brand. Its shape is a shield, a timeless, universal and multicultural form of identity. It is a distinctive symbol of belonging, of recognition. It is synonymous with prestige, confidence, longevity and lineage.
Since 1850, PEUGEOT has always been a brand in tune with the times with even a step ahead of its time, keeping abreast of innovation, anticipating changes in behavior, paving the way for new mobility solutions and having the experience of all the revolutions: industrial, technological, political, social, digital and, now, environmental - the energy transition and zero-carbon mobility being at the heart of its strategy for a sustainable future.
With it and its new visual identity, PEUGEOT is joining history and hyper-modernity, treated at 360° on vehicles, dealerships, associated products, websites, communications, signage... These are all points of contact with the Brand that are set up and aligned in coherence within a system that is effective, intuitive, immersive, highly visual, dynamic and business-oriented, digital first thought off. it offers a perfectly fluid sales experience.
This new emblem opens the way to a brand ecosystem that is not limited to its visual identity alone. It carries within it a deeper change. A shift in stance; a new state of mind; a new lifestyle. The PEUGEOT Brand is timeless. It is reinventing itself, repeatedly. The PEUGEOT brand is now turning over a new page in its history. A new era.
|Lead Graphic Designer / Logo & Project Lead||Raphaël DE MACEDO|
|Type & Graphic Designer / Fonts & Guidelines||Emmanuel BENOIST|
|Graphic & Lifestyle Designer / Corporate Tools & Lifestyle||Sebastien DURIBREUX|
|Motion & UI Designer / Motion & Digital||Julien DEBOMY|
|Color & Trim Designer / Colors||Gaetan FUMAZ|