Brand identity - Peugeot new font

Peugeot new font

Peugeot Design Lab has developed the New PEUGEOT font, specific to the new Peugeot identity. It reflects the Brand's assertion, without being flashy. Each character is precise and broad. Three words sum up the new PEUGEOT font: quality, timelessness and assertion.

 

This new font plays a major role in the new visual identity of PEUGEOT that is joining history and hyper-modernity, treated at 360° on vehicles, dealerships, associated products, websites, communications, signage... These are all tools and points of contact with the Brand that are set up and aligned in coherence within a highly visual system that is effective, intuitive, immersive, dynamic and business-oriented, digital first thought off. it offers a perfectly fluid sales experience.

Our designers have created a new pure and timeless lettering, which adapts to multiple formats.The «Peugeot New» typography is available in five weights  with their italics. The light, regular and bold weights are to be used for  standard texts in readable size, while the thin and black  weights are used for big short headings.

 

This new lettering is imposing for the capital letters. It lends itself to dramatic graphics tricks, and play an major role in the new Peugeot identity. The modernised  Peugeot identity asserts the values,  vision and new ambitions for the brand’s customers.  Its consistent application in  each and every tools that serve Peugeot customers every day all across the world convey the brand’s visibility and impact just as strongly.

brand.peugeot.com
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Brand identity - Peugeot new font
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  • Brand identity - photos - Peugeot new font
  • Brand identity - photos - Peugeot new font
  • Brand identity - photos - Peugeot new font
  • Brand identity - photos - Peugeot new font
  • Brand identity - photos - Peugeot new font
  • Brand identity - photos - Peugeot new font
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Brand identity - DESIGNER - Peugeot new font
DESIGNER
Type Designer Emmanuel BENOIST
Graphic Designer Corporate Tools Sebastien DURIBREUX