Peugeot Design Lab has deigned the new visual identity for the PSA Groupe, which has been launched to coincide with the “Push to Pass” strategy. The “Push to Pass” strategy opens a new chapter in the Group’s history and is based on two major ambitions: to be a global carmaker with cutting edge efficiency and to build a lifetime customer relationship as a provider of mobility services.
The attention to detail and sobriety of the logo is evocative of elegance and quality. It encapsulates the identity of a strong group which is proud of its heritage, its know-how and its expertise. It also symbolizes a group that is open to the future and to the new challenges that shape tomorrow's mobility.
The typeface designed to represent a group that is ready to take on the challenges that lie ahead in areas such as autonomous vehicles and new forms of mobility. The interlinked typeface stresses that the Group draws its strength from the teamwork of its employees, united by their diverse and complementary skills. Finally, the logo's structured silhouette and solid lettering illustrate the Group's strength.
The group’s rich heritage is evoked by the purity and timelessness of the deep midnight blue which is directly inspired by the group’s original logo.