Peugeot Design Lab has created for “L’Alcôve” a new space dedicated to beauty, a world that match the expectations of its owner and creator, both in interior design and graphic identity.
The architectural concept creates a cocoon where aesthetics rubs serenity, and communicates a warm and intimate atmosphere.
Peugeot Design Lab has created a space, where refined decorative elements intertwine with clean and contrasted graphics. L’Alcôve switches universe from a combination of minimalist design that evokes serenity, and a boudoir spirit, “très parisien”, chic, and warm.
The concept of a pure visual identity on a white background, animated by colorful graphic pieces reminiscent of the cosmetics world.
The logo reinterprets very freely the "A" of L’Alcove, with a refined treatment of curves both sensual and feminine. This movement is an ode to master gestures of passionate technicians of “L’Alcove”.
His unique concept for a luxurious two seater power boat has been designed without compromise. With its stretched proportions and dramatic profile, it suggests power and performance.