Brand identity - L’Alcôve

L’Alcôve

Peugeot Design Lab has created for “L’Alcôve” a new space dedicated to beauty,  a world that match the expectations of its owner and creator, both in interior design and graphic identity.

 

The architectural concept creates a cocoon where aesthetics rubs serenity, and communicates a warm and intimate atmosphere.

 

Peugeot Design Lab has created a space, where refined decorative elements intertwine with clean and contrasted graphics.  L’Alcôve switches universe from a combination of minimalist design that evokes serenity, and a boudoir spirit, “très parisien”, chic, and warm.

 

The concept of a pure visual identity on a white background, animated by colorful graphic pieces reminiscent of the cosmetics world.

 

The logo reinterprets very freely the "A" of L’Alcove, with a refined treatment of curves both sensual and feminine. This movement is an ode to master gestures of passionate technicians of “L’Alcove”.

 

His unique concept for a luxurious two seater power boat has been designed without compromise. With its stretched proportions and dramatic profile, it suggests power and performance.

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Brand identity - L’Alcôve
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  • Brand identity - PHOTOS - L’Alcôve
  • Brand identity - PHOTOS - L’Alcôve
  • Brand identity - PHOTOS - L’Alcôve
  • Brand identity - PHOTOS - L’Alcôve
  • Brand identity - PHOTOS - L’Alcôve
  • Brand identity - PHOTOS - L’Alcôve
  • Brand identity - PHOTOS - L’Alcôve
  • Brand identity - PHOTOS - L’Alcôve
  • Brand identity - PHOTOS - L’Alcôve