Transportation - Whirlpool Experience Tour

Whirlpool Experience Tour

The WHIRLPOOL group has called on the expertise of the PEUGEOT Design Lab studio to create one-of-a-kind spectacular promotional concept will be showcasing the new W6 and W7 combi steamers to the B2B sales force. This concept is a foodtruck with an innovative and spectacular design inspired by the world of bistros and gastronomy. This Brand ambassador was developed from the PEUGEOT EXPERT model, converted by the BCC company. Before resuming service in April 2022, the Whirlpool Experience Tour concludes a successful first season in 2021, with 20 cities visited and 72 training sessions given to more than 500 salespeople seduced by the concept.

The designers of PEUGEOT Design Lab and WHIRLPOOL have placed the customer experience at the heart of the design of this foodtruck, called the Whirlpool Experience Tour. Its space is optimised, with a new kinematics. The side of the vehicle opens up completely in a beetle wing shape, leaving two large worktops that open out from the exterior, creating an ergonomically ideal kitchen. The chef has a sink and hob at an ideal height, as well as storage space and two steam ovens within easy reach. An integrated shelter protects the unit during demonstrations. With this innovative and spectacular concept, the chef is for the first time at the same height as the salespeople for a friendlier approach to the demonstrations. At the back of the foodtruck there is a multimedia system with a sound bar and a large screen inspired by the "Le Bistrot du Lion" concept broadcasting tutorials and explaining the characteristics of the ovens.



The Whirlpool Experience Tour is a true ambassador for the brand, with its meticulous design, and remains true to the "bistronomic" spirit of applying the demands of great chefs to simple, accessible dishes in a more relaxed setting. The foodtruck's worktop and fronts are made of a white Italian ceramic with an antibacterial, odourless and easy to clean surface. Brass inserts emphasise the worktop. The Titanium grey body of the foodtruck, with its tone-on-tone patterns, harks back to the world of steam and echoes the aesthetics of the top-of-the-range WHIRLPOOL ovens.

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Transportation - Whirlpool Experience Tour
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Transportation - design - Whirlpool Experience Tour
design
Concept design Christophe Boiron
Development design Sebastien Duribreux
Colors & Trim Gaetan Fumaz